Bachelor of Arts in Business Communication
Our Bachelor of Arts in Business Communication program offers a unique opportunity to cultivate a comprehensive understanding of media, cultural studies, and business concepts. Through a blend of theoretical exploration and hands-on learning, students gain the essential skills necessary for careers in professional writing, journalism, public relations, communications, and advertising. The program’s core focus lies in a structured curriculum emphasizing media and communication studies, complemented by business courses, thus fostering an interdisciplinary approach that lays a solid groundwork for employment within media organizations and various communication-driven business sectors. Collaborative teamwork is integral to numerous courses, fostering essential team-building skills crucial for success in real-world settings while fostering a supportive and collaborative learning environment.
Career Opportunities
- Utilize communication theories to analyze fundamental issues within cultural contexts.
- Critically assess how communication media shapes audience perceptions of various subjects, including issues, events, products, and services.
- Evaluate the effectiveness and integration of diverse media communication channels and technologies.
- Demonstrate proficiency in communication-focused research methodologies and strategies for information retrieval.
- Develop ethically and legally compliant content suitable for multiple media formats and target markets.
- Integrate media platforms and content to deliver persuasive messages tailored to specific audience demographics.
- Apply communication strategies to address business challenges and scenarios.
- Collaborate effectively within team environments to achieve productive outcomes.

Program Structure
TIER 1 UNIVERSITY FOUNDATION (10 COURSES)
Academic Writing
Business Fundamentals
Mass Media & Society
Business Analytics
Conversational Writing Tools
Business Communication
Economics for Business
Three (3) electives
TIER 2 DISCIPLINARY FOUNDATION (10 COURSES)
Marketing Management
Business Environment
Writing for Media
Data Visualization & Storytelling
Content Creation
Digital Marketing Strategy
Business Ethics
Organizational Behaviour
Career Preparation
One (1) elective
TIER 3 DISCIPLINARY APPLICATIONS (10 COURSES)
Project Management
Risk Communication
Professional Communications
Advanced Media & Communications Writing
Digital Storytelling
TIER 4 INTEGRATIVE APPLICATIONS (10 COURSES)
Communications Strategy
Communication Capstone 1
Choice of:
– Capstone Project
– Practicum
Seven (7) electivesProject Management
Risk Communication
Professional Communications
Advanced Media & Communications Writing
Digital Storytelling
Scholarships
- 17,400 CAD -Nu. 10,78,800/- For BCoM & BABC
- AA & MBA Scholarship depends on IELTS (No bnd less than 6.5) & Grade xii/Degree precenrage ( 70% & Above)

Registrations Form
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Course Intakes
- January
- April
- July
- September
Language Test Requirements
- IELTS: 6.5 with 6 in writing
- PTE: 61 with 60 in writing
- TOEFL: 88 with 20 in writing